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Flow and Go
MEMBER CARD AND BRAND DESIGN
Flow & Go is a concept for a women’s running club designed to empower, energize, and connect. Built on the values of community and confidence, Flow & Go promotes an active lifestyle through joyful movement and shared strength.
This project focused on developing a bold brand identity and a custom membership card system that visually communicates the club’s spirited, empowering, and high-energy essence. The design features expressive illustrations, vibrant colours, and clean, modern typography to resonate with women who run for both fitness and fun.
THE BRANDING
Flow & Go’s branding was developed around the club’s retro-inspired identity. Bold typography, playful illustrations, and a vibrant colour palette were chosen to reflect the brand’s energetic, empowering vibe. The design channels a vintage athletic aesthetic while celebrating modern sisterhood, making it both familiar and refreshingly fun.
THE MEMBER CARDS
Flow & Go’s membership cards were designed to embody the brand’s bold, retro spirit while fostering a sense of community and motivation. Each card features vibrant colours and strong typographic elements that reflect the club’s high-energy vibe. Subtle runner illustrations were incorporated into the background to reinforce the theme of movement and celebrate the shared journey of every member.
DIGITAL POSTERS & MOCKUPS
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