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Vitame
PACKAGING AND BRAND DESIGN
Vitame is a concept for a cold-pressed juice brand inspired by the power of nature. With fresh, nutrient-rich ingredients, Vitame delivers energizing juices designed to bring health, flavour, and vitality to your daily routine.
This project focused on developing a strong brand identity and packaging system that visually communicates the brand’s natural, refreshing, and vibrant essence. The design features bold fruit-inspired graphics and a clean, modern aesthetic to appeal to health-conscious consumers.
THE BRANDING
Vitame’s branding was developed based on the brand’s focus on health, freshness, and energy. Vibrant colours, bold fruit-inspired graphics, and clean typography were chosen to reflect the brand’s commitment to natural ingredients and revitalizing juices.
THE PACKAGING
For Vitame's range of juices, I designed distinct, vibrant packaging for each flavour, capturing the essence of the ingredients and their unique qualities. The use of bold colours and typography communicates the brand's commitment to quality and vitality, while creating a cohesive visual identity across the product line.
DIGITAL POSTERS & MOCKUPS
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